Cricketers don’t directly pay for the branding on their bats. Instead, they earn money from sponsors who pay to have their logos displayed. This is essentially a form of endorsement deal.
The amount a player earns depends on several factors:
- Player’s Popularity: Star players with a larger fan following and consistent performance command higher endorsement fees. Imagine Virat Kohli vs. a newcomer – big difference in brand value!
- Brand Value of the Sponsor: Bigger companies with wider reach can afford to pay more for logo placement.
- Logo Placement: Logos on prime spots on the bat, like the sweet spot or the handle, typically cost more than those on less visible areas.
Here’s a range to give you an idea (based on IPL):
- Top Players: For superstars like Virat Kohli, Rohit Sharma, or Babar Azam, bat sponsorship deals can range from ₹2 crore to ₹5 crore (US$250,000 to US$625,000) or even higher per season.
- Established Players: Experienced players with a good track record might earn ₹50 lakh to ₹2 crore (US$62,500 to US$250,000) per season for bat sponsorships.
- Upcoming Players: For promising young players, the deals could be in the range of ₹10 lakh to ₹50 lakh (US$12,500 to US$62,500) per season.
Important Note: These are estimated figures, and actual deals can vary significantly depending on the factors mentioned above.
For More Such Updates Read Our Full Article – Click Here
